“Working in Paris in an office steps from the US Embassy during the period that included the fall of the Berlin wall and the start of gulf war set the tone for my time as part of the creative team that produced Issue 00 of W Europe. We desinged the initial concept and layouts for the magazine, using a small mac and photocopier to generate graphic elements which were then laid out on layout board with wax. Our challenge was to come up with a distinct European version of the US flagship magazine - produced in four languages with only a black plate change. An amazing work environment which included the opportunity to attend shows, coordinating photo shoots, hiring illustrators and supervising press runs and the occasional studio visit by an 80s supermodel or even Mr. Yves Saint Laurent.”
